In our modern mobile-first, constantly connected world, your business can’t afford to ignore social media any longer.
It’s 2017 and if you’re business isn’t active on any social media networks, you are missing a huge opportunity! According to eMarketer, 1/3 of the world use social media on a regular basis.
Social Networking Sites
There are countless social media networking sites, all of which have a unique characteristics and purpose. Here are the 4 biggest networks:
Facebook is the biggest social network. It reached the 2 billion monthly active users as of June 30, 2017. Any business should be on Facebook and start engaging with their customers.
Youtube is a sharing videos service and has 1 billion active users. Youtube is a chance to add color and movement to your business image.
Instagram is a visual platform designed for customers to post, share and engage through digital media. Instagram has 700 million active users per month.
Twitter is a massive social media platform that allows users to have a direct point of contact with their intended audiences. Twitter currently has 328 million monthly active users.
7 reasons why your business needs social media
(1) It costs less than traditional marketing
Social Media is cheaper than any form of advertising available today. It is one of the only forms of media that can potentially expose you to over 1,000 highly targeted people for less than $3.
(2) More exposure and awareness for your brand
When you post to your social media network, anyone who likes or follows your business profile will see it, so whether you’re sharing valuable information or a silly story, you’re getting in front of your viewers.
If your viewers find it share-worthy and post it to their profiles, their followers will see it as well, and then those followers share with their followers, and so on, and so on (think multiplier effect).
(3) Your customers are 24-7 online
Our customer is devoted to answering Facebook posts, checking emails, liking Instagram photos, reading news, or watching videos every day.
If we advertise in old media platforms but everyone is staring at their phone, we won’t be able to reach them.
(4) It increases customer loyalty
One of the great benefits of social media is that it provides you with the opportunity to interact more frequently and in a more meaningful way with your customers.
(5) Your competitors are there
If your competitors are using social media and you are not, you have a serious problem. You will lose a lot of potential customers just because of the simple fact that your competitor is there and you are not.
(6) You can predict your customer’s needs
Once your online presence is established, the social network (s) of your choosing will most likely provide you with weekly and monthly reports with analytics on your campaigns and posts.
With this information, you can determine which material is more appealing to your followers and which ones are bringing more traffic through your door.
(7) It leads traffic to your website
Every time you include a link to your website in a social media post, you’re creating new points of entry for viewers to get to your website.